R E V E L I N C H A O S
Young Lions is one of the biggest festivals of the world that gathers all the new talent of the advertising and communication industry. This year I was invited to design the image of the festival which will represent the best young Colombian talent in Cannes Lions, France.
In this type of competition it is impossible to have everything under control… time is always working against the competitors, they’re fighting against all type of creative people and a lot of setbacks may happen before they deliver their idea. All of this and more makes this festival one of the most difficult ones in Colombia.
That’s why during this edition, we didn’t ask the participants to defeat the chaos, instead, we asked them to learn how to live with it, because a good idea isn’t enough to win, it is necessary to revel in chaos.
P R O C E S S
T H A N K S
